CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Research in action
Analyst View of Recent Acquisition of e-Spirit by Crownpeak
May 13, 2021
Merger to combine the strengths of two long-established vendors of DXM solutions, both Market Leaders in Research in Action's Vendor Selection Matrix.
Posted by Peter O’Neill, Research Director, Research in Action
Science background
Going Digital-First: Why Agility is Critical for Healthcare and Pharma
May 6, 2021
The COVID-19 pandemic may have forced healthcare and pharmaceutical companies to speed their digital transformation, but they’re still not moving fast enough, particularly when it comes to digital marketing.
Posted by Crownpeak
Building blocks.
Five Reasons Your Composable DXP Needs to be True SaaS
April 13, 2021
The market is looking for True SaaS composable DXPs to meet customer expectations for compelling content. Crownpeak DXM delivers.
Posted by Crownpeak
Crownpeak in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021
February 24, 2021
The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 report details the 15 most significant CMS vendors on the market. Read the full report.
Posted by Crownpeak
Customer experience
Customer Experience Mapping Vs. Customer Journey Mapping: What's the Difference?
February 23, 2021
Understanding the difference between customer journey mapping and customer experience mapping can help optimize your customer experience strategy.
Posted by Crownpeak
Gartner logo
Choose a Composable DXP Strategy or Risk Falling Behind
February 17, 2021
Gartner recommends that organizations achieve this modernization of their DXP stack by adopting a composable DXP strategy.
Posted by Crownpeak
Blue box versus red box
Headless Vs. Decoupled: The CMS Architecture Debate Worth Having
February 16, 2021
While both headless and decoupled CMS have gained popularity, the debate over which is the more effective system architecture highlights the capabilities of both types of systems.
Posted by Crownpeak
User experience
5 Ways to Measure Website User Experience
February 11, 2021
These five ways to measure website user experience can deliver valuable insights to help you improve the quality of the content you provide for users of your site.
Posted by Crownpeak
Smiling woman sitting at her desk.
5 Customer Experience Trends to Watch in 2021
February 9, 2021
Watch for these five customer experience trends in 2021, and then let Crownpeak’s DXM help you deliver extraordinary digital customer experiences this year.
Posted by Crownpeak