Marketing for the Next Normal: The Ongoing Business Pivot | Listen On Demand
In this first in a series of live discussions with marketing and technology leaders, we hear the perspectives of three marketers on how they’re tackling today’s challenges head-on. Learn how they’re handling the pivot to our new reality and planning for success in 2020 and beyond.
We covered questions including:
- What are the biggest surprises you've had to deal with these past few weeks?
- What are the most critical elements in pivoting to the current market environment?
- Is it too early to be planning for recovery?
Get real-time insights and expertise from:
- Scott Vaughan – Chief Growth Officer at Integrate, the leading unified demand platform used by some of the tech world’s biggest brands like Box, Rackspace, and Trend Micro
- Scott Anderson – Chief Marketing Officer at Intermedia, the leading unified communications as a service platform with over 125,000 business customers
- Ian Lowe – VP of Marketing at Crownpeak, the world’s only cloud-native CMS and digital experience platform
Listen to this lively webinar and get advice on how to adjust your short- and mid-term marketing strategies.
Due to technical difficulties, this webinar is available in listen-only mode.
Scott Anderson, CMO at Intermedia
With 25 years in B2B tech marketing, Scott Anderson has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing loyalty for companies that range from start-ups to Fortune 500 enterprises. Currently, Scott is Chief Marketing Officer for leading cloud communications company, Intermedia. Scott has also held leadership positions at Sitecore, Bazaarvoice, HP, and Sun Microsystems. Connect with Scott on LinkedIn.
Scott Vaughan, CGO at Integrate
As Chief Growth Officer of Integrate, an enterprise Demand Cloud software and solutions provider, Scott leads the company’s go-to-market, customer, and growth strategies. With previous CMO and B2B revenue marketing leader roles, Scott's key source of knowledge is driven from being a board member, market evangelist, marketing practitioner, speaker and writer on all things marketing, technology and business. Connect with Scott on LinkedIn.
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on LinkedIn.